Senior Community Marketing Manager
Our Opportunity:
Chewy is looking for a Senior Community Marketing Manager to join our Healthcare Marketing Team. In this role, you will be directly responsible for social channel(s) marketing of one of Chewy’s healthcare products and services as well as community events and outreach. This role reports directly to the AD, Healthcare Marketing. You will be the lead in developing and defining the channel and content strategies, creative/asset test designs, messaging frameworks, campaigns, and measurement mechanisms. You will be a program owner with the responsibility of promoting awareness, consideration and acquisition of Health services customers. You will partner with the business and marketing leaders to deliver full-funnel go-to market plans and for producing a thoughtful and profitable social media + community outreach program.
You will have grown up in the spaces of digital and social and are comfortable pushing the bounds of thinking in these areas. You will be an ambassador of Chewy Health brand guidelines and governance, with a knowledge of social channels and ad formats within them. You will understand the customer journey and experience inside social and have a detailed understanding of data, including measurement strategy, how to test, and how to improve and iterate social content. You will set foundations and shape our narrative and position with community marketing efforts, with a relentless focus on events, outreach and community building.
This individual is highly proficient in partnering across marketing and business teams and has proven experience delivering high quality results with minimal direction from leadership. Strong written and verbal communication skills are required as this role will interface directly with cross-functional teams.
What you'll do:
+ Partner with Chewy Health marketing and executive leadership, representing the social and programmatic team in strategies and measurement discussions.
+ Lead the build of winning social media and content strategies for Chewy Health products and services.
+ Partner with Performance Marketing teams and Marketing Analytics to develop full funnel paid campaigns and corresponding, connected reporting.
+ Prepare detailed campaign plans and creative briefs and ensure alignment across all channels and adherence to team goals.
+ Work cross-functionally to complete campaign analysis and identify applicable insights to improve the effectiveness.
+ Stay up to date with trends and technologies in the social media and programmatic spaces and suggest new ways to implement these into our processes.
+ Deliver informed and insightful strategic POV of pet health that achieves goals and answers consumer's needs, including planning and prioritization, from intake of briefs to detailed measurement reports.
+ Generate and execute a local community marketing plan
+ Establish a local event marketing playbook and host pop-up events
+ Develop relationships with local businesses
+ Manage inventory for all swag and printed materials needed for local community events
What you'll need:
+ Bachelor’s degree in marketing, advertising or related field required.
+ 6+ years working in a social and programmatic role
+ Experience in strategic brainstorming, campaign development, creative brief development.
+ Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)
+ Experience taking our goals and translating them into creative projects.
+ Experience with local community marketing
+ Ability to travel up to 40% of the time
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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